Document Type : Research

Authors

• Ehsan Khanmohamadi ¹
• Ramin Moradi ²

¹ PhD in Sociology, Yasuj University, Yasuj, Iran

² PhD in Sociology, Department of Social Sciences, Yasuj University, Yasuj, Iran,

Abstract

There are many works about the moral behavior of Iranians; The genre of Iranian Tempera ment is a distinctive form of social literature that examines and catalogs the moral and behavioral traits of Iranians. Numerous works have been written under this genre. In this article, we have chosen one of Hassan Naraghi's books to examine and criticize the representation of Iranian moral behavior. We have criticized this book using the critical discourse analysis method based on van Dijk's model. The results of the research showed that in this work, Naraghi used many ideological strategies to represent the moral behaviors of Iranians. Naraghi criticizes Iranian behavior in light of self-critical discourse. Rather than describing the moral behavior of Iranians, he gives direction to it. According to Naraghi's representation, Iranians' undesirable moral behaviors are fourteen times more common than their desirable moral behaviors. Works of this genre ultimately claim that Iranians are inherently immoral and Westerners are inherently moral. Therefore, works of this genre should be criticized because, by unrealistically representing us Iranians, they can have negative identity consequences for society.

Keywords

• moral behaviors
• representation
• critical discourse analysis
• self-critical discourse
• self-Orientalism
• Iranian Tempera ment

Main Subjects

• Sociology