Document Type : Research

Authors

• siavash gholipour
• homayoun moradkhani

Assistant Professor of Sociology, Razi University

Abstract

The book “Consumer Society and the Postmodern City”, is the narrative of the formation of the consumer society and its contradictions, in the midst of recent developments. This work seeks through the viewpoint of philosophers such as Bowman and Baudrillard to show that the attempt of modernity has failed in the preservation of scarcity, certainty, and alien phobia. In the postmodernity, these cases in the form of costly, uncertainty, and roaming returned to the life cycle of the whole society as a consumer, a society whose obvious characteristic is seduction, and although people think that they have the power of choice and freedom, they pursue a self-directed physical exercise that aims to fit their body with the product promises. In parallel with the changes in the consumer society, in the global-localized world, replacement of the nation-state with the cities is observed as the main actors. In these cities, some people, groups, and organizations have a global initiative and they seized space, but others are subdued by places and endured in discarded spaces such as heterotopia. The postmodern city is still a differentiated city, in spite of its consumer spaces and the domination of the ethics of consumption. Excessive attention to the consumer society, the low weight of the post-modern city content and the lack of attention to urban morphing from the consumer society are among them.

Keywords

• Consumer Society
• Postmodern City
• Expenditure
• Roaming
• Differentiated City
• Seduction
• Morphing

Main Subjects

• Sociology