Sports Science and Physical Education
Hamid Ghasemi
Abstract
The purpose of this study was to criticize the translation of book “Fundamentals of Sports Marketing” by Berenda G. Pitss and David Kent Stotler. This book was translated into Persian by Morteza Azimzadeh, Fateme Heidari and Abolghasem Bazmara and published by Ferdowsi University of Mashhad ...
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The purpose of this study was to criticize the translation of book “Fundamentals of Sports Marketing” by Berenda G. Pitss and David Kent Stotler. This book was translated into Persian by Morteza Azimzadeh, Fateme Heidari and Abolghasem Bazmara and published by Ferdowsi University of Mashhad in 2017. A critical philosophical exploration was used to review this book. The criticism tool was a worksheet for reviewing textbooks in the Humanities Textbooks. Qualitative content analysis showed some findings. The book’s positive points included a form of cover design, typography, print quality, and proper bookbinding. These positive points of content dimension included the appropriateness of the content of the book with the objectives of the lesson in question and covering many of the chapters approved, matching the book with the scientific level of students, proper use of different scientific tools, and meeting the scientific and practical needs of the community. The weak points included inconsistency in the text of some words, inconsistency in the translation, and inconsistency in the title with the cover image. Also, some concepts are not well explained, and detailed interpretations are not provided by the translator. Overall, the work under review is one of the best-translated books in the basics of sports marketing.
Art
Soraya Ghafarpouri; Seyed Abdol Majid Sharifzadeh
Abstract
One of the published books in handicraft is the Book “Recognition of Handicrafts of Iran”, which is introduced as a textbook for students of Tourism Management, Hotel Service Management, and Customs Management courses. This paper reviews and criticizes this book. After introducing the book, ...
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One of the published books in handicraft is the Book “Recognition of Handicrafts of Iran”, which is introduced as a textbook for students of Tourism Management, Hotel Service Management, and Customs Management courses. This paper reviews and criticizes this book. After introducing the book, first formal criticisms and then content criticisms are presented. Research method of this paper is a critical-analytical method through which shortcomings and mistakes are highlighted. It is shown that the work could not be used as a student textbook and it is not comprehensive as a scientific book. Lack of using scientific and historical resources for expressing the contents, lack of sufficient explanation in specialized titles, lack of appropriate scientific tools and repetitious contents are some weaknesses of this book. These pitfalls have a significant role on the negative impact on the audience’s knowledge, so it is not a suitable bookto be taught in the university. At the end, some suggestions are made to fix the shortcomings.
